Myer Fashions on the Field Launch (10am Wednesday, Flemington)

Myer Ambassador Kris Smith and 2014 Myer Fashions on the Field Ambassador Rebeccah Panozza will officially launch the Myer Fashions on the Field competition on Wednesday at 10am.

Hosting proceedings will be leading Myer designer Jeff Banks and the stylish Nikki Phillips, who are set to entertain audiences and competitors for each day of the Melbourne Cup Carnival competition.

Special international guest and acclaimed fashion illustrator Erin Petson will officially unveil her four hand-painted illustrations that encapsulate her artistic interpretation of key racewear fashion looks from the Myer SS15 collection, featuring creations by Alex Perry, Aurelio Costarella, Yeojin Bae and Jayson Brunsdon.

On hand to provide VIP guests with last minute racewear tips will be leading Myer designer Dom Bagnato and Myer milliner Kerrie Stanley, both judges during the Melbourne Cup Carnival showdown.

All Myer Fashions on the Field interstate finalists will be brought together for the first time on the catwalk before competing in the National Final on Crown Oaks Day. To win a share of the more than $400,000 in prizes they will need to impress an expert panel of judges, including Jennifer Hawkins, Jackie Frank (editor, maire claire) and Lisa Ho (Myer Designer). This year the National Winner will also walk away with an exclusive Erin Petson illustration featuring an Alex Perry design that will be signed by the acclaimed British artist.

What: 2014 Myer Fashions on the Field Launch

When: Wednesday 29 October

Time: Guests arrive: 10.00am

Formalities commence: 10.30am

Media Call/Fashion moment: 10.50am

Where: Myer Fashions on the Field Enclosure, East end of the front lawn, Flemington Racecourse, 448 Epsom Rd Flemington

Hosts: Myer designer Jeff Banks & Fashion Stylist Nikki Phillips

Parking: Enter Flemington Drive from Epsom Rd and take the first LEFT followed by first RIGHT to park at The Rails. Please present media accreditation or printed media alert to security to gain access to Flemington Racecourse, which is in lockdown for the Melbourne Cup Carnival


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